Analytics
Generate business added value
by creating new insights
Gartner defines data analytics as “the management of data for all uses (operational and analytical) and the analysis of data to drive business processes and improve business outcomes through more effective decision making and enhanced customer experiences”.
They also define Advanced Analytics as “the autonomous or semi-autonomous examination of data or content using sophisticated techniques and tools, typically beyond those of traditional business intelligence (BI), to discover deeper insights, make predictions, or generate recommendations. Advanced analytic techniques include those such as data/text mining, machine learning, pattern matching, forecasting, visualization, semantic analysis, sentiment analysis, network and cluster analysis, multivariate statistics, graph analysis, simulation, complex event processing, neural networks”.
Capstone makes use of these methods and techniques to answer the most important and burning questions related to the business, to find useful patterns within key data that can help the companies improve processes or create new products and better services, and to forecast performance and the boundary conditions of businesses.
In the end, improving performance is the key result, no pristine data sets, interesting patterns, or killer algorithms. Advanced data analytics is a means to an end.
Data Analytics shall be understood as a discriminating tool to identify, and then implement, a value-driving answer. The insights provided by analytics should be at the core of every organization’s approach to define and improve performance as competitive dynamics evolve.
Capstone makes use of agile methodologies like Scrum, while implementing the Cross-industry standard process for data mining and analytics (known as CRISP-DM). This is an open standard process model that describes common approaches used by data mining experts. It is the most widely-used analytics model.
Capstone uses this approach to organize data analytics projects with its customers in order to get faster results and valuable insights.
Technology goes forward and nowadays it is no longer necessary for a customer to visit your shop to register a new account or request a new product. Stores have been virtualized and the physical shops have been transformed into spaces designed with multipurpose.
Customers have become experts on the products before their purchase. With just a few clicks customers have searched, compared and chosen what they were looking for. With Capstone, you will be able to develop an onboarding process totally online, 100% safe, generating a memorable experience for them.
Accelerate and sustain your digital transformation with Capstone.
Create and launch digital products faster with Capstone's Agile methodologies and support, shortening the time to market.
Capstone creates digital experiences by streamlining curtomer’s teams to launch websites and mobile apps.
Knowing our customers allows us to focus their budgets effectively and to understand how to reach out to their final customers better. Therefore, we can identify those final customers that are more permeable to possible actions and also those who are about to be lost.
With Capstone you can generate strategies conceding you to reach the objectives of your different business segments.
Our expertise:
We help our customers to unlocking the value of their data by creating new business insights to take better and faster decisions.
