Digital Transformation
What is digital transformation?
Understanding and managing the change
Digital transformation is generally understood as all changes associated with the application of digital technology in all aspects of human society.
It differs from digitization, that is the process of converting information locked in physical documents from analog to digital; and also from digitalization, which is the process of using digitized information to work more simply and efficiently.
Capstone believes that digital transformation is changing the way businesses are conducted. It’s about taking a step back and revisiting everything companies do, from internal systems to customer interactions.
For unlocking the full potential of the digital transformation in business is crucial to understand the true potential of technology. Capstone ambitions to become the technological partner for each of its customers, helping them to identify the right technology to support strategy and processes to achieve their goals.
The main aspects to consider on the digital transformation journey are:
Recommendations for a good digital transformation strategy:
Customers can bring today the digital transformation to success, where the goal of changes is to drive continuous business improvement and automated information flow within and across the processes of your organization.
For this it is vital to:
Technology moves forward. Nowadays, it is no longer necessary for a customer to visit your store to register their new account or a new product. Customers have become experts on the products before their purchase. With just a few clicks, they have searched, compared and chosen what they were looking for.
With Capstone, you will be able to develop an onboarding process totally online, 100% safe, generating a memorable experience for your clients.
Accelerate and sustain your digital transformation with Capstone
Create and launch digital products faster with Capstone's Agile methodologies and support
Capstone helps create digital experiences by streamlining your teams to launch websites and mobile apps.
Knowing our customers allows us to focus our proposals effectively, it also allows us to identify those customers that are more permeable to possible actions and those that we are about to be lost.
Once identified, specific actions can be carried out and the results can be measured to generate new and different actions.
Finally, it is about creating love stories that generate profitability.
The challenge is to generate a positive customer attitude towards the brand, where the customers consider the it as their own, feeling an emotional anchoring with it.
Obviously they are not all permeable customers. Identifying which of them are, is part of the loyalty strategy. The art is knowing who they are, with whom I want and I can create that "love story", and how I can develop strategies that generate profitability.
Our expertise:
We co-create solutions with our customers, based on their clients experiences and using agile methodologies centered on the user experience (UX).
