Retail
We create love stories that generate profitability
by combining face-to-face with digital experiences
Technology has revolutionized our consumption habits. Online stores became popular and it has also changed how and where we shop when we do it in the real world.
Therefore, it is crucial for real-world stores to harmonize their sales channels, while improving the user experience that visits their premises. Small, medium and large companies require support modernizing their processes and adapting to the changes demanded by customers, so that they can combine and make these processes more flexible for a better customer experience.
In this sense, retail is one of the industries with the most opportunities to improve adding technology into its processes. Nowadays consumers are becoming more and more familiar with purchases through Internet portals and applications from different devices. This provides flexibility to their business models, more integrated supply chains and consumption data in constant and massive quantities.
The digitization in the energy sector is one of the fundamental pillars of the transition and Capstone knows the needs of its customers in the different business areas, whether industrial or scientific, public or private.
Energy trading transactions accelerate from days and hours to minutes and seconds, in order to promote the open participation of new players in the market, creating communities of consumers and suppliers, gathered in virtual power plants and demand side management.
For this it is vital to:
Technology moves forward. Nowadays, it is no longer necessary for a customer to visit your store to register their new account or a new product. Customers have become experts on the products before their purchase. With just a few clicks, they have searched, compared and chosen what they were looking for.
With Capstone, you will be able to develop an onboarding process totally online, 100% safe, generating a memorable experience for your clients.
Accelerate and sustain your digital transformation with Capstone
Create and launch digital products faster with Capstone's Agile methodologies and support
Capstone helps create digital experiences by streamlining your teams to launch websites and mobile apps.
Knowing our customers allows us to focus our proposals effectively, it also allows us to identify those customers that are more permeable to possible actions and those that we are about to be lost.
Once identified, specific actions can be carried out and the results can be measured to generate new and different actions.
Finally, it is about creating love stories that generate profitability.
The challenge is to generate a positive customer attitude towards the brand, where the customers consider the it as their own, feeling an emotional anchoring with it.
Obviously they are not all permeable customers. Identifying which of them are, is part of the loyalty strategy. The art is knowing who they are, with whom I want and I can create that "love story", and how I can develop strategies that generate profitability.
Our expertise:
We co-create solutions with our customers, based on their clients experiences and using agile methodologies centered on the user experience (UX).
